Define Dining

Case Study

Letter D.


Letter D. is the latest brainchild of acclaimed chef Degan Septoadji. The restaurant’s menu showcases a world of unique, palatable local and international pleasures in elegant vintage yet sophisticated surroundings.


With the name loosely based on the initial of the head chef, Letter D. needs a brand identity that can place them on the map of Jakarta’s busy restaurant scene. 


We worked closely with Degan, allowing us to understand the philosophy behind the restaurant and the menu as originally intended. We came up with an identity system that strongly suggests the restaurant’s idealism in maintaining the quality of the ingredients they use.


Identity Design / Print & Editorial / Digital Design / Packaging