Humara

Project Year

2017

Category

Brand Identity, Packaging

Articles for all seasons.

Studio Skato were commissioned to create an identity & packaging for Humara, a clothing line exploring the possibilities of linen.

We come up with the name Humara, short for "Hujan & Kemarau" – Bahasa term for "rainy season & dry season" – inspired by the quality of linen that warms when the weather is cold, and cooling when the weather is hot, making it the perfect material for all seasons.

A raw & tactile identity set is produced to reflect the brand personality.

humara
Studio Skato

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